Shopify Shipping is an embedded functionality / product within the Shopify Admin. As the Shopify brand evolved, we saw an opportunity to create a visual identity for the product area based on the foundation of the main brand. This helped the team to move quicker, consistent and more aligned to the overall Shopify Brand. I led a team with visual designers, product designers, video producer and content designer to create this visual identity. We operated in a design sprint format which made us move quickly to the end result, with clear feedback reviews from senior leadership. I was also responsible for driving rebranding and implementation of old assets globally for Shopify Shipping. The identity was also implemented internally, with icons, figma covers and presentation templates.
