I have held various leadership and senior design roles at companies such as Klarna, Oriflame, Shopify, and and now at H&M. My experience spans consulting, founding my own company, and coaching clients to grow their businesses

Over the years, I’ve coached and managed teams of up to 10 reports, helping designers not only grow in their craft but also develop their strategic thinking and skills in presenting and selling their ideas effectively.

I’m highly structured and goal-oriented, with a passion for establishing creative ways of working that drive results. I have a deep understanding of brand and visual design, which I use to help businesses grow their impact through a cohesive brand strategy across all touchpoints.

I have extensive experience in marketing design, particularly in the digital space. This includes areas such as social media, email marketing, and designing campaigns that deliver impactful results across the full customer experience. I am passionate about aligning design with business goals to create engaging, results-driven marketing materials.

With a deep knowledge of UX and UI design, I bring a strong technical foundation to both app and web projects. I focus on creating seamless, user-centered experiences while ensuring that design solutions are not only aesthetically pleasing but also functional and intuitive.

Driven by innovation, I’m always looking for ways to think differently, push boundaries, and try new things to ensure design excellence and business growth.